I have had the opportunity to work for, with, and alongside some of the best professionals in the business. They have consistently challenged me to become elite and I wanted the opportunity to give back. I wrote a book that is a blueprint for success in sports sales.
“Travis Apple is the perfect person to write this book because his career success personifies the title. In my 45 plus years in the Sports and Entertainment industry, encompassing a decade teaching as a University Professor and three plus decades operating as a Senior Executive at iconic sports properties, I have never seen anyone with the work rate, the ability to create relationships or produce the conversion/ success rate of Travis. Truly a “coaches son” he exemplified getting in early, hustling all day including working through lunch and staying late while being totally focused on producing results. His “Root” stats (call volume, call duration, appointments set and referrals) were invariably double the next best producer. Not surprisingly his “Fruit” stats (tickets sold, revenue produced and average revenue per sale) were also double the next best performer. In short, he truly lived it, taught it as a Leader and is now sharing “Next Practices” (Future Best Practices) for the world to learn from the Best!”
“Not surprisingly, Travis has written a must-read for anyone looking to have success in Sports Sales. This is the playbook that Travis personally followed which has led to his, and many others, success in our industry.”
“From the moment we met, Travis was fully committed to success. And not in a lip-service type of way, I mean he was ALL-IN.
Some people are nouns, others are verbs, and unequivocally Travis is a verb who is all about action and implementation. His commitment to success is unmatched."
“The grind, the hustle, the countless objections…that’s just sales to most people. To Travis, it’s fuel. It’s an opportunity to learn, but also to teach. Travis has built a stellar reputation as one of the best sales leaders and trainers in our business. “Hustle Your Way to Success in Sports Sales” is a sneak peek into what it takes to be successful, but also to develop the calluses to survive in the sports business as a seller. Congratulations on taking this step to invest in yourself to learn from the best.”
“Travis has a wealth of experience in the industry combined with a history of finding talented young men and women with potential and helping them on their journey. I can’t think of better Sherpa to help you on your journey.”
“Travis Apple’s experience and approach to the Sports Industry provides a level of credibility and perspective that will make this book one of the more valuable reads. His passion, work ethic, intellectual curiousity and positive outlook on our industry has always provided Travis with an inside track to success. He has always been at or near the top in everything he does and will continue to be for quite some time. Travis has always outworked the situation and that has provided him with incredible insights and results to prove his approach. The Sports Industry gets better ever today because of people like Travis.”